Many letters and articles written by religious Orthodox Jewish people – start with a tiny notation made of 2 or 3 letters. Sometimes you can hardly notice it, as if it is being intentionally hidden. If you do notice it, and you know what it stands for, you know it says something like “with the help of Heaven” or sometimes “bless God “.
It generally signifies the need of some believers to thank God for everything, or at least feel like it is the real manager of things, including this letter/article. Of course it also signifies their will to educate their readers on this matter.
The thing is – this became so common recently (in Israel, that is) – up to the point that many commercial advertisers bother to also “decorate” the top of their printed advertisements with the same letters. Who knows, perhaps it will attract more audience. Those who don’t care… don’t care anyway, so what do I have to lose?
It comes down to absurdity when you see things like road signs or price tags decorated with those letters. But the real absurd is when official messages succumb to this Voodoo trend. Thus, the IDF for example, recently issued an informative booklet for new recruits, also “titled” with these letters. If you read it literally, it reads: “With the help of heaven this is an informative booklet for new recruits”.
And this is how the IDF is going to win future wars.